1.1.1 Accent, dialect, correctness and register (political cartoons)1.1.2 Social contexts (Big L lyrics)1.1.3 Regional contexts (Brad Pitt accents)1.1.4 Language and gender (Hillary and Obama on Ellen and Letterman)
2.1.1 Deconstructing image (VW ads) 2.1.2 The language of print advertising (ketchup ads through the ages)2.1.3 The language of film (men and car commercials)2.1.4 Understanding comics (Calvin and Hobbes)
2.2.1 Constructing racial stereotypes (Native Americans)2.2.2 Constructing gender stereotypes (Nivea men)2.2.4 Countering ads, breaking stereotypes
2.3.1 Ambient and guerrilla advertising 2.3.2 Street art (Banksy on the West Bank) 2.3.3 The language of social media (Generation Like) 2.3.4 Public awareness campaigns
4.1.1 Conflict4.1.2 Plot4.1.3 Setting4.1.4 Characters4.1.5 Narrative technique
4.2.1 Tone and mood4.2.2 Sound4.2.3 Imagery and figurative language4.2.4 Syllable, rhythm, verse and metre4.2.5 Rhyming schemes and types of poetry
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